Reduce your personal food waste by 50% by posting the commitment on your channels with the hashtag #EveryPlateCounts.

Commit to eating one ‘saved meal’ in September and posting the picture/video of preparing it with the hashtag #EveryPlateCounts.

Share social media assets from the campaign with the hashtag #EveryPlateCounts to help raise awareness on the importance, value and tips to tackle food waste.

Sharing of unique recipes of their saved meals through videos using the hashtags #EveryPlateCounts and #StopFoodLossWaste.